These were the prevailing orthodoxies of their time and their field, before the pattern was broken...
'I think there is a world market for maybe five computers.'
Thomas Watson, Head of IBM 1956-70
'Who the hell wants to hear actors talk?'
Harry M Warner, Warner Bros, 1927
'Groups with guitars are on their way out.'
Decca Records, rejecting The Beatles, 1962
'Television won't be able to hold on to any market it captures in the first six months. People will soon get tired of staring at a plywood box every night.'
Daryl F Zanuck, 20th Century Fox, 1946
'Everything that can be invented has been invented.'
Charles H Duell, Commissioner of Patents, 1899
Reproduced from "Sticky Wisdom", ?WhatIf!
